Cultiva Adds Management, Sales, and R&D Personnel

Las Vegas, NV. (November, 2018) – Cultiva (, is pleased to announce the newest additions to its team of agricultural professionals: Chad Christopherson as Director of Sales for North America, Samuel Rodriguez as Business Manager for Latin America and Europe, Victoria Towers as R&D Manager, Brady Erickson as Technical Sales Representative for the US Pacific Northwest and Matt Imoto as Technical Sales Representative for California.

A graduate of Washington State University, Christopherson spent 11 years with DECCO US Post-Harvest, Inc. Starting off in technical services for the pome fruit and potato markets, Chad served the past 8 years as Sales Manager. He also worked in sales with Yakima Fresh for 6 years.

Samuel Rodriguez has been named Manager for Latin America and Europe.
He will split his time between both regions and be based in Santiago, Chile and Madrid, Spain. After decades working with companies such as BASF and Valent, Samuel brings extensive agronomic experience in fruits and vegetables to Cultiva. From product management to field research, he has much to offer in opening new markets for the company. Samuel earned his Degree in agronomy from the University of Chile and his MBA from the Catholic University of Chile.

Brady Erickson brings his extensive crop protection experience to work with distributors in the Pacific Northwest. Brady grew up in a family Ag-Chem business working as a field rep and custom applicator. Brady brings deep knowledge in spray equipment and application expertise, helping growers improve efficiency and get
the most out of the application of Cultiva’s products. Brady is a graduate of
Central Washington University.

Victoria Towers received her B.S. in agronomy from the National University of Cordoba, Argentina and an M.S. Degree in Viticulture and Enology from Fresno State University. Victoria joined Cultiva after working for 2 years as a viticulturist
for Wente Vineyards, the oldest continuously operating, family-owned winery in
the United States. A specialist in research and development, Victoria is working
with both university and private research farms in studies to reduce stress and improve fruit quality.

Matt Imoto joins Cultiva as the Sales Representative for California. Well-versed
in agricultural practices in the state, Matt works out of Visalia and is excited about Cultiva’s cutting-edge SureSeal technology.

According to Luis Hernandez, CEO at Cultiva, “We’re proud to be working with seasoned professionals in Management, Sales and R&D. Our team is growing
and keenly focused to deliver the value of SureSeal Technology to growers
around the world.

About Cultiva:

Cultiva introduced the agricultural industry’s first food-grade biofilm technology known as SureSeal™ in 2012. The biofilm acts as a cuticle supplement on plants that helps growers increase marketable yields and extend the shelf life of high value fruits and vegetables. In 2018, Cultiva was named to Inc Magazine’s 5000 list which ranks the United States’ fastest growing companies.

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Cultiva LLC
Luis Hernandez, CEO
[email protected]