Cultiva Adds Management, Sales, and R&D Personnel

Cultiva Adds Management, Sales, and R&D Personnel

Las Vegas, NV. (November, 2018) – Cultiva (, is pleased to announce the newest additions to its team of agricultural professionals: Samuel Rodriguez as Business Manager for Latin America and Europe, Victoria Towers as R&D Manager, and Matt Imoto as Technical Sales Representative for California.

Samuel Rodriguez has been named Manager for Latin America and Europe. He will split his time between both regions and be based in Santiago, Chile and Madrid, Spain. After decades working with companies such as BASF and Valent, Samuel brings extensive agronomic experience in fruits and vegetables to Cultiva. From product management to field research, he has much to offer in opening new markets for the company. Samuel earned his Degree in agronomy from the University of Chile and his MBA from the Catholic University of Chile.

Victoria Towers received her B.S. in agronomy from the National University of Cordoba, Argentina and an M.S. Degree in Viticulture and Enology from Fresno State University. Victoria joined Cultiva after working for 2 years as a viticulturist for Wente Vineyards, the oldest continuously operating, family-owned winery in the United States. A specialist in research and development, Victoria is working with both university and private research farms in studies to reduce stress and improve fruit quality.

Matt Imoto joins Cultiva as the Sales Representative for California. Well-versed in agricultural practices in the state, Matt works out of Visalia and is excited about Cultiva’s cutting-edge SureSeal technology.

According to Luis Hernandez, CEO at Cultiva, “We’re proud to be working with seasoned professionals in Management, Sales and R&D. Our team is growing and keenly focused to deliver the value of SureSeal Technology to growers around the world.”

About Cultiva:

Cultiva introduced the agricultural industry’s first food-grade biofilm technology known as SureSeal™ in 2012. The biofilm acts as a cuticle supplement on plants that helps growers increase marketable yields and extend the shelf life of high value fruits and vegetables. In 2018, Cultiva was named to Inc Magazine’s 5000 list which ranks the United States’ fastest growing companies.

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Cultiva LLC
Luis Hernandez, CEO
[email protected]