Cultiva Adds Chad Christopherson as Director of Sales and Marketing – North America
Las Vegas, NV (January, 2019) – Cultiva, a provider of patented food-grade biofilms used in the agricultural markets, has named Chad Christopherson, Director of Sales and Marketing, North America.
According to Sean Musser, VP Business Development at Cultiva, “Chad brings more than two decades of experience in sales and marketing of fresh fruit and postharvest products for fruits and vegetables to the Cultiva team. His deep understanding of the industry and production process make him the ideal candidate to help Cultiva continue developing its sales team and grow market share of Parka® and SureSeal™ technology border to border, coast to coast.”
A graduate of Washington State University, Christopherson spent 11 years with DECCO US Post-Harvest, Inc. Starting off in technical service for the pome fruit and potato markets, Chad served the past 8 years as Sales Manager. He also worked in sales and service with Yakima Fresh for six years.
Christopherson states, “I’m pleased to accept the opportunity and responsibility to direct and expand the Sales force and marketing efforts of Cultiva. I enjoyed helping Decco grow exponentially in personnel and sales, and welcome the opportunity to build on that experience with Cultiva’s incredible product technology. The results Parka produces are just amazing. I’m very excited about the prospect of increasing brand recognition and product sales.”
Cultiva® produces a proprietary, food-grade biofilm technology, known as SureSeal™, which acts as a cuticle supplement on plants and has applications in agriculture for growers around the world.
Cultiva products provide growers with solutions to suppress fruit cracking, enhance quality traits of harvested fruits and vegetables and extend the marketable shelf life of high-value crops. All current Cultiva products are exempt from U.S. EPA-approvals or registrations due to their safe, natural and soft nature and their classification as non-pesticide products.
The company continues to explore and develop the capabilities of SureSeal technology to help growers’ increase their marketable yield in an effective, efficient and environmentally responsible manner.
For more information, please visit: www.cultivaipm.com
Luis Hernandez, CEO