Cleiton De Sequeira is New Director of Global Strategic Marketing
Cultiva LLC (cultiva.com) announces the appointment of Cleiton De Sequeira as director, Global Strategic Marketing – a new role at Cultiva as the company sets the stage for future growth.
De Sequeira will lead the company’s marketing vision, brand identity and execution in his new role as a part of Cultiva’s leadership team. His responsibilities include building the global Cultiva brand by showcasing the company’s leadership in pre-harvest crop protection technologies. As Cultiva leverages its steep growth curve, De Sequeira will drive worldwide market development, marketing strategy, positioning and messaging aro
und proprietary emerging technologies and innovations in existing and new markets.
“Adding Cleiton’s expertise to our executive team affirms our focus on growth and innovation,” said Luis Hernandez, CEO of Cultiva. “His experience and knowledge will help us build Cultiva’s presence in new markets, and leverage our proprietary SureSeal™ technology as we scale in the U.S. and internationally.”
Most recently, De Sequeira was with international mining and metals company Rio Tinto, where he served as Global Market Development Manager for the company’s agriculture business. Prior to that, he held roles in agronomy and sales at Koch Industries in Buenos Aires, Argentina, and Wichita, Kansas.
“Cultiva has a unique technology advantage helping farmers improve quality and value,” De Sequeira said. “They’re positioned to make big leaps in the market. I’m looking forward to building the Cultiva brand on a global scale.“
De Sequeira has a Ph.D. in crop and soil environmental sciences from Virginia Tech, and was a post-doctoral research associate at the University of Nebraska, Lincoln. In addition, he holds an MBA from Austral University’s IAE Business School in Pilar, Buenos Aires, and a Bachelor of Sciences degree in Agronomy from Universidade Federal de Viçosa, Minas Gerais, Brazil.
Cultiva® produces a proprietary, food-grade biofilm technology, known as SureSeal™, which acts as a cuticle supplement on plants and has applications in agriculture for growers around the world. Cultiva products provide growers with solutions to suppress fruit cracking, enhance quality traits of harvested fruits and vegetables and extend the marketable shelf life of high-value crops. All current Cultiva products are exempt from U.S. EPA-approvals or registrations due to their safe, natural and soft nature and their classification as non-pesticide products.
In March 2020, Cultiva raised $2.94 million in funding through Advantage Capital, to support future growth. The investment came at a critical time for businesses around the country affected by the COVID-19 crisis, and shows the strength of the company’s future. Read more HERE.